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The People Behind the Successful Advisor

Sterling was established in 1996 as an alternative to the traditional mutual fund dealer. Today, we are one of Canada's premier independent dealers currently at 300 associates and support staff in all 10 provinces (Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, New Brunswick, Nova Scotia, Quebec, Prince Edward Island, Newfoundland and Labrador).

As part of the Sterling Independent Financial Network, our advisors enjoy the benefits of having access to best in class financial products and services with the support of an innovative, advisor-oriented dealer that is committed to service excellence. Sterling was founded under three governing principles that remain firmly in place today.

Innovation

With the use of advanced proprietary technology and our industry leading compensation model and services, Sterling endeavours to make it easier for advisors to do business while assisting them in running a more efficient and profitable practice.

Integration

Our back office staff is cross-trained, thus creating a fully integrated and efficient environment, allowing us to adapt and respond quickly to market and regulatory changes.

Independence

We are 100% privately owned, allowing us to foster a culture of creativity and entrepreneurialism while minimizing the bureaucracy that comes with many larger organizations.

"We make the world of insurance smaller for you, allowing you to focus on your clients. "


Jason Campbell. B Comm CFP, Vice president, Insurance.